ABOUT

the treatment factory is brought to you by Amr Assaid

:: WHY ME ::
I’m a director of commercials & creative shorts with 15+ years experience in advertising and creative strategy across USA, UAE, Egypt, Germany and the Netherlands. My client roster includes Nike, Nivea, Volvo, Netflix and more. My treatments strike the balance between insight, concept & visual twists. In other words, you’ll be prepped for success by speaking a language that resonates with your client’s concerns and priorities.

I take on the task of bringing your vision to life. To do so, I tap into a diverse network of global creative providers that ensure we serve you with the best treatment elements, from design to copywriting to Midjourney visualizations.

:: CREDENTIALS ::
In 2020, I was tapped by Netflix EMEA to work as creative strategist in Amsterdam, on contract for the following two years. There, I crafted go-to documents used by Netflix product & marketing teams for various films and series. I was responsible for commissioning poster artwork & trailers for various EMEA productions, from Egypt, Saudi Arabia, Iraq, South Africa, Nigeria, Spain, Italy, Turkey, Sweden and Poland.

Over the past fifteen years, I specialized in concept development and directing commercials & digital content. Today, this diverse array of experiences enables me to operate with full understanding of what’s at stake, and how to make things work.

:: WHERE I WORK ::
The Netherlands | Belgium | Ireland | Germany | Egypt | Saudi | UAE | Qatar and remotely worldwide.

:: FAVORITE DIRECTORS ::
+ Hiro Murai
+ Seb Edwards
+ Spike Jonze
+ Isaiah Seret
+ Adam Hashemi
+ Alejandro G. Iñárritu
+ Terrence Malick
+ Mike Mills
+ Daniels
+ Safdie Brothers
+ The Sacred Egg (Alex Mavor and Ed Kaye)
+ Romain Gavras
+ Gustav Johansson
+ Jean-Luc Godard