TVC TREATMENTS
Are you racing against the clock? Have you cracked a compelling visual idea that wows your client yet? We got your back. We tailor each treatment to address your client’s brief while pushing your directing portfolio to the next level. Here’s how it works:
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In this chapter, we extract the key insights / main clues from the agency concept, which guide our choice of the visual direction for the commercial. It matters that your work is anchored in a truthful pain point the client is trying to resolve. Here, we lock the direction of the TVC, for example —
Is it a short film?
A series of vignettes?
Is it a silent comedy?
A movement montage?
Whatever the direction, this chapter brings clarity to how the concept, the visual idea and the genre sit well together in a coherent way. -
Based on the articulation of the visual idea and genre, we share one or two references (think: movie scene, music video, commercial, opening titles) that influence the visual idea we've chosen.
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Much like film, memorable ads come with memorable characters. We dedicate a section to flesh out the main characters and our recommendations for cast best fit to impersonate them.
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We define the look & feel in terms of cinematography and camera movement complete with references. We also define locations, set & wardrobe design, visual effects and music.
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If you wish, we can always tap into the power of a.i. to bring your story to life through a hyper-realistic high-level storyboard. This add-on enables your team & client to visualize the production preemptively.
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This add-on is a rough demo that forecasts how the TVC would look or sound like. It obeys the actual duration (max 60 seconds), and utilizes music, VO and /or borrowed sequences to help you experience the commercial before you produce it.
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Life's hectic, we get it. The Treatment Factory will provide a detailed video presentation that acts as a blueprint that you can watch, memorize and emulate to improve salesmanship during your live pitch. You can always attach a video screen capture of your pitch to have as an integral part of the treatment deck.
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Sometimes you want to come up with a fresh creative concept for your client. This add-on is provided as a separate initial deck that turns the client's brief into a viable campaign, complete with key insights. It can always be annexed with a detailed TVC Treatment deck.
