So your concept is in place, but you still need that little realism to bring your story to life. We bring over five years of working behind the camera, and over two years of experience working with A.i. visualization. We prompt MidJourney like a director on set, ensuring the right lens, composition, location, lighting and color grading are all taken into account.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.
A first person POV that breaks through floor after floor, journeying through the tumultuous worlds of telecom banking.
ROLE: concept, art direction, midjourney
The treatment visually juxtaposes our POV of old bureaucratic banking with STC’s new ebanking.
POV breaks through a Bearish (think: finance) opulent bath, where the rich want in on the STC banking app.
POV breaks through a Bearish (think: finance) opulent bath, where the rich want in on the STC banking app.
POV eventually breaks through to the holy grail: A welcoming future for STC Banking service.
The treatment also reinterprets STC’s spacial branding to go hand-in-hand with its minimalistic new app.
Two girls in a car try to better understand men, family and themselves one drive at a time. Comedy skit series, 5 mins.
ROLE: concept, art direction, midjourney
We’ve cultivated episodic opportunities for branded product placement to encourage sponsorship.
We’ve harnessed the backseat for celebrity cameos.
We’ve designed live segments to connect with viewers.
Sneak peek at wardrobe look & feel - slightly vintage, bright with a summery yellow.
The treatment comes with thematic episodes, e.g. focused on a woman’s freedom to travel solo.
We’ve designed opportunities for destination sponsorship, e.g. Egypt Tourism Authoriy (ETA).
Two girls in a car try to better understand men, family and themselves one drive at a time. Comedy skit series, 5 mins.
ROLE: concept, art direction, midjourney
Scene visualizaton using Midjourney: Retro yellow set of Saudi’s first Lay’s commercial.
Execution as directed by Maged Nassar x Good People.
Scene visualizaton using Midjourney: Industrial corridor with workers building Saudi’s first KFC venue.
Execution as directed by Maged Nassar x Good People.
Scene visualization using Midjourney: Supermarket aisle packed with Lay’s yellow packaging
Execution as directed by Maged Nassar x Good People.
